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The Power Of Financial Incentives in the Weight Loss Industry

Academic research has long shown that cash prizes can make weight loss more successful, and private companies are bringing financial weight loss incentives to consumers.  “It’s human nature that we tend to make choices that provide immediate gratification,” says Steven Driver, MD, of  the Mayo Clinic. “Financial incentives help by counteracting immediate rewards and promoting … Continue reading The Power Of Financial Incentives in the Weight Loss Industry